Presenting the ultimate, traditionally styled teddy bear from the company that invented this classic toy more than a century ago. Elmar is the epitome of what a teddy bear should be. His design is timeless, while his cuddly coat and loose stuffing are contemporary touches that make him just right for today child. He lovingly handmade from premium-grade materials by Steiff skilled artisans. Elmar proudly wears the world famous button in ear trademark, a symbol of highest quality. From the company that invented the teddy bear in 1902.